The Satisfaction Academy

1.Which among the following is increased by Marketing Research? a)Nominal Cost b)Profits c)Marginal Cost d)Revenue Ans:- b) Profits 2.A Lead in marketing means ? a) Point of Sales b) Market Leader c) Prospective Buyer d) A company available for sale Ans:- c) Prospective Buyer 3.The term marketing refers to? a) New product concepts and improvements b) Advertising and promotion activities c) A philosophy that stresses customer value and satisfaction d) Planning sales campaign Ans:- c) A philosophy that stresses customer value and satisfaction 4.SME Means____? a) Small and medium enterprises b) Small scale marketing entities c) Small and medium establishments d) Small scale marketing establishments Ans:- a) Small and medium enterprises 5.In marketing term Attitude can best be defined as a – a) Rude behaviour of Salesperson b) Rude behaviour of consumer c) Mental state of consumer d) Ego of the marketing executive Ans:- c) Mental state of consumer 6.A name, term, sign, symbol or design ...

SPECIALIST OFFICER MARKETING MCQ STUDY MATERIAL ON MARKET SEGMENTATION BY DAS SIR,KOLKATA (09874581055) TO BUY ONLINE STUDY MATERIAL VISIT  HERE CHECK SAMPLES OF MATERIAL BEFORE YOU ORDER & BE ASSURED.  1.   At one time, firms scattered their marketing efforts (a “shotgun” approach) to reach      consumers.   Today, a firm is more likely to use:      a.   a “bazooka” approach, where special effects are used to “explode” into the buyer’s          consciousness.      b.   a “knife” approach, where the firm tries to “cut” to the most important product           advantage.      c.   a “rifle” approach, where the firm focuses on the buyers who have greater           interest in the values that the firm creates be...