RBI GRADE B PHASE 2 ESI FM STUDY MATERIAL 2020: Reasons Behind Success of Swachh Bharat Mission (SBM)
RBI GRADE B PHASE 2 ESI FM STUDY MATERIAL 2020 Reasons Behind Success of Swachh Bharat Mission (SBM) Mass Communication Campaign: Swachh Bharat Mission, recognising the issue of social acceptability, launched a massive communication campaign to bring about a change in the social attitude. Reaching out to the masses effectively was one of the foremost foundations of this scheme.The Prime Minister of India's leadership in SBM, became the key ingredient for success of Swachh Bharat Mission. Clear Vision: Swachh Bharat Mission had clearly defined national targets, the action plan and outlined the tasks and roles at each level of operation. Use of Nudge Theory: Majority of funds in SBM have gone towards incentivising the poor and marginalised households to construct and use household toilets, bringing about behaviour change, and building capacities of field functionaries. Long Term Approach: Achieving ODF status hasn't led to closure of the mission.Government under rural sanitation ...