IBPS & SBI SPECIALIST OFFICER MARKETING MCQ STUDY MATERIAL
1.Which among the following is increased by Marketing Research? a)Nominal Cost b)Profits c)Marginal Cost d)Revenue Ans:- b) Profits 2.A Lead in marketing means ? a) Point of Sales b) Market Leader c) Prospective Buyer d) A company available for sale Ans:- c) Prospective Buyer 3.The term marketing refers to? a) New product concepts and improvements b) Advertising and promotion activities c) A philosophy that stresses customer value and satisfaction d) Planning sales campaign Ans:- c) A philosophy that stresses customer value and satisfaction 4.SME Means____? a) Small and medium enterprises b) Small scale marketing entities c) Small and medium establishments d) Small scale marketing establishments Ans:- a) Small and medium enterprises 5.In marketing term Attitude can best be defined as a – a) Rude behaviour of Salesperson b) Rude behaviour of consumer c) Mental state of consumer d) Ego of the marketing executive Ans:- c) Mental state of consumer 6.A name, term, sign, symbol or design ...